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A.C.Williams History
50+ Years
Strong
The company was formed in 1953 operating from an ex-army
mobile workshop which was along side a mud road which today is the B6403
leading to main roads linking Grantham - Newark - Sleaford - Lincoln.
The business grew and in 1957 took on the Renault
franchise. Realising the potential in the motor trade, the Williams family
built a successful group with dealerships at Ancaster - Grantham -
Sleaford. At one time we also had dealerships in Boston and Stamford.
Our main car sales sites are now Grantham and Sleaford
with Ancaster having the Parts Distribution Operation. We have built up
the parts business to an unrivalled position and now supply the best
bodyshops in the country with a quality service. Our main area is from
Doncaster in the North to the Enfield in the South and from Rugby in the
West to Skegness in the East.
In 2003 the TradeProducts.co.uk website was launched to
provide our customers with information on the then new Ixell Consumables
range supplied by Renault. We now deliver consumables all across the UK
using our own vans and City Link. The website has changed and developed as
have our customers.
A.C.Williams - "Where
Quality and Service still matter"
Ixell History
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January 1976: Ixell was launched in France with a range
of ready mixed colours.
1982: Ixell goes international and the first country to
support Ixell was the United Kingdom.
June 1983: Ixell’s first Paint Mixing Scheme Ixell 7000
was launched. Ixell was not happy in producing and supplying
only paint, they wanted to give a complete bodyshops solution.
So Ixell developed a consumables range starting with polyester
fillers, adhesives, and sealers. Abrasives, masking and
windscreen bonding kit’s followed shortly after. This lead
Ixell to offer a comprehensive range, making Ixell the only
multi-specialist Bodyshop supplier in Europe.
1987: Colorixell was launched a new mixing scheme
replacing Ixell 7000. |
1989: The famous “Colour Excellence” is created which
captures Ixell’s commitment to the vehicle refinish market.
1995: Oxelia, the water based paint system is launched
as a response to stricter Environmental legislation -
especially in the UK.
Also Ixell opened a dedicated Technical Centre in Cergy (North
of Paris) to develop new bodyshop solutions and train Ixell’s
Technical Field Force.
1998: The first Ixell smart scale, PilotIxell which
provides colour formulation search and paint management was
developed.
Ixell has grown and now expanding outside Europe with Brazil
first. The following years will see product launches in
Argentina, Turkey and Mexico. |
1999: To share news, experiences and knowledge through
all the countries, Ixell created Colornews the international
magazine for paint professionals.
2002: The latest Ixell product range launched in the
UK: Welding & Panel Fitting products offers a complete repair
solution from bare metal to clearcoat.
The second Ixell Smart Scale, MiniPilot was developed offering
a user friendly solution to colour search and paint mixing.
2004: The Ixell range of products is launched in 14
countries.
2005: Ixell is goes on-online with Ixell.co.uk |
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Ixell worldwide market map
Ixell, who we are
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Ixell is the only multi-specialist refinish
paint brand in Europe. The company not only specialises in
advanced paint, refinishing products and techniques, but also
ancillaries such as masking, sealants and abrasives.
This gives Ixell an in-depth knowledge of the overall repair
process that cannot be matched by any other paint company, it
enables Ixell to promote the most cost effective process and
product at all stages of repair. For the bodyshop this means
high quality repairs produced in less time.
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Ixell supplies the
professional refinisher with virtually every item needed to
repair a vehicle. As one of the leading repair brands across
Europe, Ixell has access to the very best technology available
anywhere in the world. This includes the critically acclaimed
Oxelia waterborne basecoat and high solids direct gloss paint
system, widely used by successful bodyshops.
Ixell
supplies much more than just paint. Ixell provides bodyshops
with fully integrated and totally compatible body repair systems
and products ranging from abrasives to masking systems, from
spray guns to windscreen bonding. No other paint company offers
your business more. |
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Colormetric Precision
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180,000 COLOURS
As experts in colour,
ixell offers each bodyshop the possibility of reproducing more
than 180,000 shades - matching any of the colours found on road
vehicles throughout the world.
Colour
formulations are constantly updated to keep abreast of the
latest colour releases from the car manufacturers. Have no
doubts, the ixell colour offer is always ahead of its time.
Ixell thrives
on innovation, and anticipates future colour trends by
developing striking new finishes. |
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PRECISION COLOUR MATCHING
Ixell colour
matching is highly accurate, thanks to reliable, high
performance equipment such as microfiches and chromatic
circles supported by an extensive colour library. The user
is guided through the matching and mixing process and
warned of any errors. Mistakes become a thing of the past.
Ixell
supplies high quality paints which exceed the most demanding
of specifications. This is why ixell paints give such
outstanding resistance to hydrocarbons and aggressive
chemical products, as well as resistance to accepted hazards
such as stone chips and UV light. |
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Respecting the
environment
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PROTECTION AT EVERY LEVEL
Everyone at Ixell is dedicated to protecting the environment. To
meet these differing demands we offer a wide range of help,
advice and solutions.
Take for instance the Ixell Environmental Regulations Guide,
perhaps the most comprehensive EPA compliance manual available
in the UK. Or the practical advice from your Ixell Area
Technician, who has in-depth knowledge of the regulations and
will be able to offer clear and concise advice.
Ixell products are designed to be as safe as possible. To ensure
the health and safety of all personnel, Ixell offers full
training as well as a wide range of hygiene and personal
protection products for your bodyshop staff. |
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RESPECT OF MAN AND OUR
ENVIRONMENT
Offering
practical Solutions:
Having integrated protection from the design stage
onwards for man and nature - the Oxelia system
skilfully illustrates Ixell's approach.
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Thanks to low emission products, or water-soluble
products, Oxelia is able to considerably reduce
solvent emissions in the atmosphere.
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Ixell also offers a broad range of safety and
hygiene products.
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Easy and Efficient =
Profitability
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EASE OF USE
"The whole
range has been designed for easy and efficient application.
Compliant paint and clearcoat technologies, primers which are
substrate specific for varying types of work and simple dilution
ratios meet your bodyshop repair needs."
EFFICIENCY
"The
compatibility of the Ixell range of complementary products
allows you to work clearly and easily, stage by stage. From
polyesters to clearcoat, including abrasives and masking, Ixell
concentrates itself on the efficiency of its products for the
benefit of its repair partners."
PROFITABILITY
"Thanks to
Ixell's product range covering most Bodyshop repairs, in
conjunction with our Technical Staff, Ixell can offer you the
most coherent repair methods and product range to optimise your
bodyshop through put & profitability." |
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Tailormade Service and assistance
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Whatever your needs,
Ixell technical personnel are happy to help. Ixell is able to assist
in all areas of the bodyshop to find practical, efficient and simple
solutions to any problems. These range from technical demonstrations
or workflow analysis to dedicated training programmes held onsite.
Training:
Ixell is
committed to offer products that give best repair results in the
most professional way. Training is a very important part of our
culture to ensure the best is achieved from our products. Therefore,
training with Ixell is simple, all procedure & application training
is completed onsite utilising the facilities of the Bodyshop
providing live feedback from users. Ixell has consistently found
this training approach to be more beneficial to both Bodyshop &
student alike.
All practical instruction
undertaken is controlled & recorded to ensure quality appreciation
of instruction by the student. Each vehicle processed whilst
training is logged onto a demonstration or training report to ensure
the satisfaction of all involved. Hard copy records are filed
centrally within the Bodyshop so they are readily available for
review by all concerned.
A dedicated training
centre is planned for 2005 to allow specialist training to be
undertaken in a controlled environment. |
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Colour information
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As you are
fully aware to finding the right shade in an easy and quick way
is the first stage of a body repair process. This is now made
easy for you thanks to the web-based Ixell colour database.
Every Ixell users have access to the full Ixell colour database
online (Colorixell, HS and Oxelia). This database is updated
regularly to make available the latest Ixell formulas for body
parts, bumpers, accessories, interiors and engine bays. Colour
search is made very easily by using the following criteria:
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Colour Code
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Colour Name
• Car
Manufacturer
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Formulae Number |
Also, as an added
value benefit, for most of the colours, alternative variants are
offered.
Ixell has designed a complete Performance Management system called:
Key Performance Indicator (KPI). The aim of KPI is to help Ixell
users to improve their financial performance and their service level
to their end customers.
KPI allows each Ixell paint users to follow its financial
performance, to provide a customer satisfaction index, highlight its
strongest & weakest points by benchmark to the best bodyshops.
From these results, a personalised action plan is designed and
implement with the support of the Ixell Field Force as continuous
demarche of improvement. |
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The Ixell Helpline was first launched to the
network in February 2003 in France. Following extensive research and
analysis of the tools that were available at the time to the dealer
network, a need to develop a service that was dedicated to answering
queries was identified.
This service would be aimed at providing support to the dealer
network exclusively. In France, the Helpline was developed as a
central platform for all Ixell Colour queries to be dealt with on a
more personal level, and, more importantly, in a more rapid and
efficient manner, in order to ensure maximum customer satisfaction.
A team of ten helpline agents now responds to technical and
compatibility queries from over 500 main
dealerships, retail and satellite sites and trade customers.
Since the launch in February 2003, the team has received over 45,000
calls in total. |
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