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Two years ago Robert saw the opportunity to increase sales. AC
Williams already supplied hundreds of bodyshops with parts and
panels. Working with Prem Nahr, Ixell Business Development
Manager, and Andrew Smith, Area Parts Manager, Robert developed a
new programme to sell Ixell consumables. This used AC Williams’
van fleet, telephone sales and an Ixell liveried van with a
specially trained representative. “We made ourselves into a one
stop shop for bodyshops,” says Robert.
Robert invested in a dedicated Ixell order
line (01400 230491) and appointed Chris Smith as in-house Parts
and Ixell Sales Executive. Chris has 10 years Renault Parts
experience and is aided by Ixell Bodyshop Sales Technician Scott
Murray. Robert then created a new web site for Ixell at
www.tradeproducts.co.uk
The result has been a dramatic growth in Ixell
sales. The 36,000 sq ft AC Williams parts warehouse employs 18 and
uses 8 vans delivering to 500 trade accounts in a 100 mile radius.
“When I joined AC Williams 31 years ago the parts department was
just one cupboard,” recalls Robert.
Daily deliveries are made to Troops, the
Renault Approved independent bodyshop which handles all AC
Williams’ repair work. Troops has its own Ixell water based mixing
scheme and is an enthusiastic user of Ixell products.
AC Williams and Robert aren’t finished yet.
“We plan to expand our services in the future, and make it easier
for people to switch to Ixell and Renault’s Loyalty Programme,”
says Robert. |
