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Reviewed March 2007
We take the security and privacy of customer information seriously, and
we are committed to safeguarding your privacy online. As a business,
A.C.Williams / Tradeproducts.co.uk is built on the
bedrock of building long term relationships with customers.
This guide describes how we collect, use and safeguard the information
you provide us with when you use our online services.
Personal data is the information you supply that identifies you, for
example, your name and address. Anonymous data is information that does
not identify you personally, for example, the average length of visit to
one of our sites is 10 minutes.
A.C.Williams / Tradeproducts.co.uk's primary reason for
collecting personal data is to provide you with a more enjoyable and
personalised service. We also collect data so that we can understand and
identify our customers' needs and habits, with the aim of making each
online experience a better one. Personalisation is designed to save you
time and effort, by providing a service tailored to your individual
requirements. Understanding your needs means we are in a better position
to meet them, and we can do this by looking at how you use our services.
Please take a moment to read our Privacy Policy, so you know what
choices you have about the information we may ask you for. This policy
may change from time to time, so please check back periodically.
What Information Do We Hold and
Where Do We Get It From?
Information about your visits to our services:
A.C.Williams / Tradeproducts.co.uk may gather data
about what pages you visit within the service, how long you stayed on a
page, and the route you took to navigate through the pages. This
information helps us monitor the accessibility of our service, and what
your needs might be. It also helps us to develop and improve our service
generally, in direct response to customer requirements.
Purchase history:
A.C.Williams / Tradeproducts.co.uk record all sales
using our computer based invoicing / stock management system.
Personal details:
When you register with A.C.Williams / Tradeproducts.co.uk
we collect personal details from you, including information such as your
name and address. This helps us to build a customer profile, from which
we can provide a personalised service, unique to you. The greater the
information we have from you, the more personalised service we can
provide.
We may also ask you for personal details at other times, for example, if
we run a market research questionnaire, competition, sweepstake or
promotion. However, the majority of this data collection, is not
compulsory.
Your personal information may be obtained in any of the following ways:
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Online registration
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Online forms from time to time
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By email or telephone
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When dealing with an A.C.Williams /
Tradeproducts.co.uk customer services executive
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Automatically by your internet browser
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On Customer agreements
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By post
Cookies:
Use of Cookies on our site
Like most major websites, A.C.Williams / Tradeproducts.co.uk
uses cookies to enhance your browsing experience. Cookies allow
A.C.Williams / Tradeproducts.co.uk to arrange content to match
your preferred interests. The following information explains how
A.C.Williams / Tradeproducts.co.uk uses cookies on our
websites.
What is a cookie?
A cookie is a text-only string of information that a website transfers
to the cookie file of the browser on your computer's hard disk so that
the website can remember who you are. A cookie will typically contain
the name of the domain from which the cookie has come, the "lifetime" of
the cookie, and a value, usually a randomly generated unique number.
We use the following types of cookies on our websites.
Session Cookies
These are temporary cookies that remain in the cookie file of your
browser until you leave the site. We use these cookies:
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To allow information to carry across pages of our site
and avoid you having to re-enter information
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To allow you to maintain a shopping basket
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Within registration to allow you to access stored
information
Persistent cookies
These cookies remain in the cookie file of your browser for much longer
(though how long will depend on the lifetime of the specific cookie).
Cookies cannot be used by themselves to identify you. We use these
cookies:
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To help us recognise you as a unique visitor (just a
number) when you return to our website and to allow us to tailor
content or advertisements to match your preferred interests
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To compile anonymous, aggregated statistics that allow
us to understand how users use our site and to help us improve the
structure of our website. We cannot identify you personally in this
way.
Third Party Cookies
We also allow third parties to serve cookies via this site. These are
used for the following purposes:
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To count the number of anonymous users of our site and
allow us to better understand user activity
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To tailor content to your preferences
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To serve advertisements on our site and track whether
these advertisements are clicked on by users
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To control how often you are shown a particular
advertisement
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To tailor content to your preferences
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To provide security within shopping baskets or
transactions
Your preferences / Disabling cookies
To ensure you get the best from our websites, we advise that users keep
cookies active on their machine whilst visiting A.C.Williams /
Tradeproducts.co.uk websites. You can manually disable and
enable cookies on your PC. The process will depend on your browser and
is usually part of your 'Security Settings'. For further information
about managing and disabling cookies, you can refer to your browser's
help section or user guide. Alternatively, the Interactive Advertising
Bureau has produced a series of web pages (see www.allaboutcookies.org)
which explain to users how cookies work and can be managed.
What happens if I use a link from this site to another site?
Please be aware that our site may provide access to other web sites by
linking to them. We are not responsible for the data policies (including
data protection and cookies), content or security of these linked web
sites.
What Does A.C.Williams /
Tradeproducts.co.uk Do With Your Personal Information?
Your Personal Information:
A.C.Williams / Tradeproducts.co.uk will combine the
different types of data held to create a membership profile for each
customer. This helps us to provide you with a personalised service, most
accurately suited to your needs. This is a continuing process as you
continue to use our services, and is in direct response to the amount of
information we are supplied with by you. The more information we have,
the better service we can provide.
A.C.Williams / Tradeproducts.co.uk may use your
personal information for the purposes of administering your account,
providing you with the services you have requested and providing you
with information about these services. A.C.Williams /
Tradeproducts.co.uk may use your personal information for
training purposes. A.C.Williams / Tradeproducts.co.uk
may disclose your personal information to other members of the
A.C.Williams / Tradeproducts.co.uk group of companies and its
sub-contractors for these purposes
Who Else Gets To See your
information?
We won't pass on personal information to third parties.
What choices do you have?
You have the right to object to your personal details
being used by us to send you direct marketing by post or to contact you
by telephone or email for these purposes.
You can make these choices during the registration/application process
simply by ticking the relevant boxes provided, or by contacting us at
any time.
You may set your PC to refuse cookies or ask your browser to show you
when a cookie is being set up. Please refer to section 2 for more
details on cookies.
Protecting Children’s Privacy
Safeguarding the personal information of children is
very important to A.C.Williams / Tradeproducts.co.uk.
Children should always ask a parent or guardian for permission before
sending personal information to anyone online, and, at
A.C.Williams / Tradeproducts.co.uk, we encourage parents and
guardians to spend time online with their children.
In addition, A.C.Williams / Tradeproducts.co.uk aims
not to send direct email offers to users who indicate they are aged
under 18. No information should be submitted to, or posted on,
A.C.Williams / Tradeproducts.co.uk services by visitors under
the age of 18 without the consent of their parent or guardian.
Looking After Your Data
A.C.Williams / Tradeproducts.co.uk is
committed to data security. We have implemented technical, managerial,
and operational security, rules, procedures and measures, to ensure that
your personal information is held within operating environments that are
not available to the public. We take steps to guard against unauthorised
access, improper use, alteration, destruction, and accidental loss of
personal data. This includes rules for all A.C.Williams /
Tradeproducts.co.uk staff with access to the servers or
databases that hold your personal information. Although we make every
effort to create a secure environment for your personal information,
A.C.Williams / Tradeproducts.co.uk cannot guarantee the
safety of any personal information you transmit to A.C.Williams
/ Tradeproducts.co.uk online.
In any event, we will not ask you for your A.C.Williams /
Tradeproducts.co.uk identification and authentication passwords
or PIN numbers in an unsolicited phone call or unsolicited email. You
should not disclose your password or PIN to anyone.
When does the
A.C.Williams / Tradeproducts.co.uk privacy policy not apply?
Please note that this policy only applies to the
collection and use of data by A.C.Williams / Tradeproducts.co.uk
and not to other companies, individuals, and organisations to which we
provide links through our interactive services.
If you place any of your personal details on any services we might
develop for chat, bulletin boards, emails, your personal home page or
public profile page or any other publicly accessible page, then under
these circumstances data will not be covered by this privacy policy.
A.C.Williams / Tradeproducts.co.uk advises its
customers to be cautious of providing their personal information, such
as contact information like email address, postal address, telephone or
name, to organisations on the open web. Customers are advised always to
read a web site's privacy policy before submitting personal information.
Contacting Us
If you have
any questions or concerns about our use of your personal information you
should write in the first instance to
Christopher Smith
TradeProducts Webmaster
c/o
A.C.Williams Ltd
139 Ermine
Street
Ancaster
Lincs
NG32 3RR
Information Commissioner
If you want to learn more about your rights regarding
personal data you should contact the Information Commissioner's office
information line on 01625 545745.
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